AGRICO
Brand concept, brand design and digital design for Agrico, Brigado and Traco, a family of mobile and web apps for management for agriculture, specialised in planning for harvesting, human resources and warehousing of fruits and vegetables.
-> Role: Concept, Branding & Identity, Art Direction, Digital Design, UX/UI, Illustration
Client: Seth, 2019
BRAND IDENTITY
The main aim of the branding and UX/ UI design was to create visually attractive brands and easy to understand interfaces. This is why the visuals are used primarily to explain product functions.
Agrico - a mobile app for
management of fruits and
vegetables for agriculture.
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Traco - a mobile app for
management of packing
and storage of fruits and
vegetables for agriculture.
Logotypes & mobile app icons
Colour palette
VISUAL IDENTITY & COMMUNICATION
Second part of the project was the design of all brand materials from stationery, websites for all apps to promotional materials for clients and international trade fairs.
DIGITAL DESIGN
The main aim of the branding and UX/
UI design was to create visually attractive brands and easy to understand interfaces. This is why the visuals are used primarily to explain product functions.
DIGITAL DESIGN
The main aim of the branding and UX/ UI design was to create visually attractive brands and easy to understand interfaces. This is why the visuals are used primarily to explain product functions.
The main aim of the branding and UX/ UI design was to create visually attractive brands and easy to understand interfaces. This is why the visuals are used primarily to explain product functions.
UX/
UI DESIGN
-> THE PROCESS
MOBILE DESIGN
The biggest challenge for mobile design were how to keep the map and calendar interfaces simple while adding a lot of functions and types of view (map & calendar view).
DESKTOP DESIGN
The design for desktop was adjusted so that it is easy to overview many tasks and processes at once and that each element could be dragged and dropped in any place.
