AIRELLES ESTATES
Brand identity for Airelles Estates, a new brand of Airelles, the French group of the luxury hotels offering exceptional holiday properties for rent.
-> Role: Concept, Art Direction, Brand Identity, Brand Content
Client: Airelles, 2020
Photography : Instagram / Airelles
Brand Identity
Logo based on lettering, with a distinctive style and modern look, so that the brand is not competing visually with the main brand - Airelles.
Visual Identity
Imagined to create an image of a refined and understated taste. Brand imagery composed from artistic and elegant photographs that express modern but luxurious look and feel. Colour palette based on calm beige colours with the accents of yellow or gold.
Close ups for decorative
details of the interiors
and relaxing power of nature
Apart from the colour photography
- use of the black and white photography
would reinforce the timelessness
and elegance of the brand.
Use of textures - fabrics, food,
textiles, interior design
Colour palette for graphical
details and backgrounds
Idea for showing pictures or memories from travel (eg. travel photographs)
Digital Content
Created with attention to detail to present various lifestyles, decors and travel experiences and, the uniqueness of each of the estates available at Airelles Estates.
Imporant part of the communication is the digital newsletter, presenting the chosen travel stories and estates.
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Other logo sketches
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Airelles logo
based on the
cranberries,
the symbol of the Airelles Hotel.
the symbol of the Airelles Hotel.
Typography and graphic elements
Imagery
Masterbrand colour paletteAirelles brand ( moodboard )
KIEHL’S
Product and brand visuals for the Kiehl’s brand signature repositioning campaign.
-> Role: Art Direction, Design
Creative Directors: Youri Guerassimov, Gaetan du Peloux
Creative & Copywriter: Olivier Dermaux, Gregory James, Xander Smith
Art directors: Jules Perron, Emilie Ramain, Agata Sienkowska
Agency: Marcel (Publicis Groupe)
Client: Kiehl’s, 2021
Brand Repositioning Campaign
The main objectives of the campaign were to show the unrivalled efficacity of the Kiehl’s products coming from science and to reinvigorate the communication about the brand’s heritage so that the brand is attractive also to the young and demanding consumers.
At the heart of the Kiehl’s brand heritage is the deep knowlegde and expertise about skin care. To bring these values in a powerful way to the international audience and modern consumers, the campaign was based on a series of product visuals and portraits of the Kiehl’s beauty consultants coming from different cultures and generations.
Immersive Beauty Experience
Important part of the project was to create an immersive world of the Kiehl’s products, ingredients and expertise with impactful point of sale materials and digital outdoor visuals. The examples presented above are prepared for the Kiehl’s Retinol Serum, one of the brand’s bestselling anti-age product.
LOU DOILLON 'LAY LOW' MUSIC BOOK
Design and concept of the music book added to the vinyl edition of the Lou Doillon ‘Lay Low’ album. The story and atmosphere of each song is reflected in the play of typography and illustration.
-> Role: Concept, Design, Illustration
Personal work, 2017
RITZ PARIS
Brand repositioning and digital
visual identity for the Ritz
Paris.
-> Role: Concept, Art Direction, Design
Client: Ritz Paris, 2023
Freelance Art Direction and Design for the Ritz Paris in February 2023. The nature of this work is confidential and can be shown only during a meeting.
WOMEN’S FORUM
Proposal for rebranding and brand repositioning campaign for Women’s Forum, an international organisation that promotes women's voice on global issues ranging from sustainable development and economy to culture.
-> Role: Concept, Art Direction, Design
Creative Director: Gaëtan du Peloux
Concept & Copy: Francesca Vitello & Laura Aondio
Art Direction: Laura Aondio, Alice Drapanaski, Agata Sienkowska
Motion Designer: Vincent Iweins
Agency: Marcel (Publicis Groupe)
Client: Women’s Forum, 2021
LOGOTYPE
Statement logo with the ‘F’ letter simplified to an equal sign to symbolise that the Women’s Forum’s
activity is all about equality
and inclusion, ideally used in 2 colours to stress the brand’s non-gender approach (contrary to the use of pink or violet colours by many organisations advocating for women’s rights).
BRAND IDENTITY
One of the biggest challenges in this project was how to creatively advertise among general public for an international organisation that is not widely known and the serious causes it is endorsing.
To make the brand and its communication stand out some universal creativerules are proposed:
- Interchangeable use of two colours to create a unique and non-gender related style,
- Use of motion design to stress its dynamic & playful character,
- using a clear and bold style of communication that stresses that Women’s Forum is about equality and inclusion.
BRAND REPOSITIONING CAMPAIGN
Example of use of the new Women’s Forum branding in the brand repositioning campaign based on typographic posters. They present examples of 3 major challenges of today’s word and draw attention to the fact, that the talents of women are still not enough included in the efforts to solve them.
Concept & Copy: Francesca Vitello & Laura Aondio
Art Direction: Laura Aondio
OTHER LOGO SKETCHES
