VODA COLLAGEN
Market launch of Voda Collagen, a range of delicately flavoured premium spring waters with collagen.
-> Role: Concept, Art Direction, Digital Content
Design: Kacper Hauser
Photography: Bites Studio
Client: Voda Naturalna, 2015
New Product Launch
The campaign was based on the special events organised with the premium partners of the brand and the social media channels. All to encourage the product testing and advocating for its functional, health and beauty benefits.
The campaign was based on the special events organised with the premium partners of the brand and the social media channels. All to encourage the product testing and advocating for its functional, health and beauty benefits.
The central point of the campaign was the creation of the signature cocktails based on the unique combinations of flavours: Cocoa Fruit for Voda Collagen Sport, Cucumber Mint for Voda Collagen Energy and Pommegranate for Voda Collagen Beauty.
Digital Content
The main role of the brand content for social media was to explain the functional benefits of the products and show the possible contexts of its use.
Packaging Design
New packaging design with presentation of the functional benefits of the products.
